| Classic Fruit | Berry, grape, watermelon, peach, mango | High | High | Low | Everyday, accessible, and easy to understand | Use as the core of the range because familiar fruit notes generally reduce trial barriers. |
| Fruit and Ice | Chilled berry, iced melon, cool mango, frozen peach | High | High | Medium | Refreshing, cooling, and suitable for warm-weather demand | Offer several cooling intensities because preferences for menthol sensation vary by market. |
| Citrus | Lemon, lime, orange, grapefruit, citrus blends | High | Medium–High | Low | Bright, clean, and energetic | Balance acidity with sweetness; citrus profiles can be appealing but may feel sharp when over-concentrated. |
| Tropical Fruit | Passion fruit, pineapple, guava, lychee, coconut | Medium–High | Medium–High | Medium | Exploratory, vibrant, and premium-leaning | Use as an innovation layer after core fruit flavors are established. |
| Beverage-Inspired | Cola, lemon-lime soda, iced tea, coffee, energy-drink style blends | Medium | Medium | Low–Medium | Novelty, familiarity, and social sharing | Select recognizable beverage cues while avoiding overly sweet or artificial aftertastes. |
| Mint and Menthol | Peppermint, spearmint, strong menthol, mint blends | Medium–High | High | Low | Clean, cooling, and palate-refreshing | Keep at least one milder mint and one stronger cooling option to serve different intensity preferences. |
| Dessert and Cream | Vanilla, custard, caramel, cheesecake, creamy fruit | Medium | Medium | Medium–High | Indulgent, rich, and premium-oriented | Use selectively; creamy profiles often work better as a smaller supporting segment than as the entire assortment. |
| Botanical and Tea | Green tea, jasmine, hibiscus, herbal blends, floral fruit | Emerging | Medium | Low | Modern, lighter, and differentiated | Test in limited quantities first because botanical notes can be less familiar and more preference-specific. |
| Sour and Tangy | Sour candy, tart berry, sour citrus, tangy fruit blends | Medium | Medium | Low–Medium | Playful, bold, and youth-oriented | Pair with familiar fruit notes and control intensity to prevent flavor fatigue. |
| Spiced and Warm | Cinnamon, chai, ginger, clove, spiced fruit | Niche | Medium | High | Seasonal, distinctive, and limited-edition | Consider short seasonal tests rather than permanent listings, especially in warmer climates. |